GIFITTING: London Street Style & Weekly Window Displays
CHECK OUT MY STREET STYLE SESSIONS
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I find windows are often artistic and playful where as a fashion photograph with a model gazing into the viewers eyes can can stimulate a much more subtle yet a strong emotional message about the brand..The advertising shots are usually the epitome of the marketing campaign so no wonder brands are using them in their windows. Large-scale photographs are most often used as backdrops whether to set the scene with a location image or as a pure advertising shot. During my window walks I discovered innovative uses of merchandise and other elements in the windows that make the photographs seem a lot more three-dimensional..